Search Engine Marketing
SEM (Search Engine Marketing) is the practice of using platforms like google, bing, and yahoo to reach consumers who are actively searching for what our clients offer.
Why Choose Martin City Marketing?
Our team of digital marketing strategists is well rounded with knowledge in Search Engine Optimization & Search Engine Advertising. They can positively impact your business by helping you reach synergistic results from investing in both tactics.
When you work with Martin City Marketing for Search Engine Marketing, you get access to decades of knowledge and experience and a dedicated account rep that you can reach out to if you have a question or want to talk strategy. We don’t use “Set it and forget it” tactics. We know these are your hard-earned investing dollars, and we take care to be constantly monitoring your account for you.
How does it work?
We use Keywords with MatchTypes to target different search phrases that have buyer intent. We direct the traffic to the relevant lead pages, and if all goes according to plan, those searchers convert into customers! If they don’t convert, we add them to retargeting lists, so we can later advertise to those users with new offers, ads, and strategies to help them become customers.
Keywords are words that signal to the search engine, what type of queries we would like to advertise on.
MatchTypes are constraints on our keywords that signal how strictly we want queries to match our keywords.
Queries are search phrases users enter into search engines like google. Google matches those queries with keywords they feel are relevant, and then rank sites accordingly (And show our ads!)